REFIDS

Want to track how many fans are referred by a band’s website or Facebook page?

Want to give your co-promoters custom links to see how many clicks and tickets they bring to the table?

REFIDs can sort that!

THERE ARE TWO DIFFERENT OPTIONS
WHEN IT COMES TO TRACKING:

STANDARD REFIDS

AUTO-CREATED REFIDs

For regular and continuing activity e.g weekly newsletters, tracking sales from a homepage.

For one-off activity e.g give bands on a particular events line-up a custom link to track sales.

STANDARD REFIDs

These will need to be set up in Backline before you use them – instructions are below.

Click marketing

Click referrals

Click create referral

Type in a referral / description name

Type in a unique tag (the code you will add to the url)

Click save

ADDING A REFERRAL ID TO A STANDARD URL:

Simply add ?REFID=xxx (where xxx is your tag) to the end like this:

ADDING A REFERRAL ID TO A URL WITH ADDITIONAL CONVENTIONS E.G BRANDING TAG-CREATED REFIDs:

The ? is used if it follows the event ID – for anything else it’s a &. For example, if your URL contains a branding tag e.g ?pl=brandingtest, then you will need to add your referral tracking tag after with an & to create a valid url.



Make sure there are no gaps as this will break the tracking

Reporting on Standard REFIDs

To pull reports, you’ll need to log into your Backline account.

Click reports

Click referral sales detail

Amend the dates etc., as needed

Select the referral from the dropdown

Click run report

Standard REFID reports in Backline include the event name, so you won’t need to

include the individual event name on the Standard REFID link itself.

AUTO-CREATED REFIDs

No prior set up is required. Simply add REFID=xxx as per Standard REFIDs mentioned above. If sending to bands on the line-up or co-promoters, you could use:

Reporting on Auto-created REFIDs

To pull reports, you’ll need to log into your Backline account and follow the below.

The REFID will appear only when a sale has been made.

Click reports

Click referral sales by event

Amend transaction / event dates

Click run report

REFIDs are displayed in the Top Referrers box on your dashboard once you log in, plus under each individual event. On the log in page, figures are for the last 30 days and on event pages they are for the lifetime of the event.

For any questions, drop the TicketWeb team a line.