Want to give your co-promoters custom links to see how many clicks and tickets they bring to the table?
REFIDs can sort that!
THERE ARE TWO DIFFERENT OPTIONS
WHEN IT COMES TO TRACKING:
For regular and continuing activity e.g weekly newsletters, tracking sales from a homepage.
For one-off activity e.g give bands on a particular events line-up a custom link to track sales.
These will need to be set up in Backline before you use them – instructions are below.
Click create referral
Type in a referral / description name
ADDING A REFERRAL ID TO A STANDARD URL:
Simply add ?REFID=xxx (where xxx is your tag) to the end like this:
ADDING A REFERRAL ID TO A URL WITH ADDITIONAL CONVENTIONS E.G BRANDING TAG-CREATED REFIDs:
The ? is used if it follows the event ID – for anything else it’s a &. For example, if your URL contains a branding tag e.g ?pl=brandingtest, then you will need to add your referral tracking tag after with an & to create a valid url.
Make sure there are no gaps as this will break the tracking
Reporting on Standard REFIDs
To pull reports, you’ll need to log into your Backline account.
Click referral sales detail
Amend the dates etc., as needed
Select the referral from the dropdown
Click run report
Standard REFID reports in Backline include the event name, so you won’t need to
include the individual event name on the Standard REFID link itself.
No prior set up is required. Simply add REFID=xxx as per Standard REFIDs mentioned above. If sending to bands on the line-up or co-promoters, you could use:
Reporting on Auto-created REFIDs
To pull reports, you’ll need to log into your Backline account and follow the below.
The REFID will appear only when a sale has been made.
Click referral sales by event
Amend transaction / event dates
Click run report
REFIDs are displayed in the Top Referrers box on your dashboard once you log in, plus under each individual event. On the log in page, figures are for the last 30 days and on event pages they are for the lifetime of the event.
For any questions, drop the TicketWeb team a line.
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